The telephone cooperative purchased the NETSMART(R) 1500 Element Management System (EMS), which provides for the end-to-end management, provisioning, and surveillance of their Fujitsu optical networking platforms. DTC also purchased a critical, return to tiffany maintenance support package which includes access to 24/7 remote technical assistance and spares management from Fujitsu, plus equipment feature software updates and hands-on technical training.
Fujitsu Network Communications, a leading supplier of innovative optical and wireless networking solutions, announced that DTC Communications has completed a 300-mile metro network using Fujitsu FLASHWAVE(R) 4000 Multi-Service Provisioning Platforms (MSPPs). DTC was already offering both phone and Internet service to customers in five counties of middle Tennessee, but with the new Fujitsu equipment and the increased bandwidth that comes with it, DTC was able to replace their existing SONET equipment with a more manageable system that will allow for future services.
"To be successful in this new communications environment tiffany somerset scalable amounts of bandwidth and a carrier-class, reliable network that can provide customers with a high-quality voice, video, and data experience," said Jerry Strait, Network/TCC supervisor at DTC Communications. "The Fujitsu FLASHWAVE products allow us to create a network that fulfills these requirements with OC-192 line rates and advanced Ethernet transport features. Our new network also has enough scalability to allow us to transport existing legacy TDM services, which drives network simplification and an overall reduction in our operating costs."
DTC Communications purchased five FLASHWAVE 4500 nodes, twelve FLASHWAVE 4100 Large Shelf systems, and two FLASHWAVE 4100 Extension Shelves. The FLASHWAVE 4500 nodes are being used to form the core OC-192 ring, with the FLASHWAVE 4100 nodes used for the OC-48 and OC-12 collector rings that distribute services to their customers. DTC leveraged the advanced technology of all three Fujitsu tiffany 1837 to ensure greater utilization of bandwidth for data applications, and allow Ethernet services to be provisioned with a guaranteed quality of service (QoS).
"One of the biggest reasons why DTC Communications selected the FLASHWAVE 4000 MSPPs was because of the scalability that the platforms bring to the company's multi-layered network," said Owen "Nick" Nichols, applications specialist at the Madison Group, which sold the FLASHWAVE products to DTC. "The platform allowed DTC to get the most out of its existing network without sacrificing service reliability or increasing tiffany jewelry on sale expenditures for expensive overlay networks."
A valued Fujitsu reseller, the Madison Group is a specialty communications contractor with extensive experience completing projects financed with government loans from the Rural Utilities Service (a part of the U.S. Department of Agriculture). The company offers turnkey network systems integration for central office projects (access, transport, and switching for voice, data, and video services), plus installation services.
"The Madison Group is very familiar with the unique requirements of our nation's independent telecommunications companies," said Jim Hintze, senior vice president of marketing at Fujitsu Network Communications. "They have worked with Fujitsu to leverage RUS funding and place FLASHWAVE tiffany bangles on sale in rural communications networks throughout the U.S."
The telephone cooperative purchased the NETSMART(R) 1500 Element Management System (EMS), which provides for the end-to-end management, provisioning, and surveillance of their Fujitsu optical networking platforms. DTC also purchased a critical, ongoing maintenance support package which includes access to 24/7 remote technical assistance and spares management from Fujitsu, plus equipment feature software updates and hands-on technical training.
The partnership that's developing the City of Powell's FTTH network demonstrates a unique approach to bringing the latest GPON technologies to innovative communities," said Dave Russell, solutions marketing director at Calix. "The Powell deployment demonstrates what private service providers can do to help communities that want forward-looking broadband infrastructure. Powell is a great model for other communities exploring public-private atlas jewelry. It proves that cities have other options and don't have to go in it alone if their incumbent service providers are not willing to invest in the critical broadband infrastructure their communities need."
Fujitsu Network Communications, a leading supplier of innovative optical and wireless networking solutions, announced that DTC Communications has completed a 300-mile metro network using Fujitsu FLASHWAVE(R) 4000 Multi-Service Provisioning Platforms (MSPPs). DTC was already offering both phone and Internet service to customers in five counties of middle Tennessee, but with the new Fujitsu equipment and the cushion jewelry bandwidth that comes with it, DTC was able to replace their existing SONET equipment with a more manageable system that will allow for future services.
"To be successful in this new communications environment requires scalable amounts of bandwidth and a carrier-class, reliable network that can provide customers with a high-quality voice, video, and data experience," said Jerry Strait, Network/TCC supervisor at DTC Communications. "The Fujitsu FLASHWAVE products allow us to create a network that fulfills these requirements with OC-192 line rates and advanced Ethernet transport features. Our new ploma picasso also has enough scalability to allow us to transport existing legacy TDM services, which drives network simplification and an overall reduction in our operating costs."
DTC Communications purchased five FLASHWAVE 4500 nodes, twelve FLASHWAVE 4100 Large Shelf systems, and two FLASHWAVE 4100 Extension Shelves. The FLASHWAVE 4500 nodes are being used to form the core OC-192 ring, with the FLASHWAVE 4100 nodes used for the OC-48 and OC-12 collector rings that distribute services to their customers. DTC leveraged the advanced technology of all three Fujitsu products to ensure greater utilization of bandwidth for data applications, and allow Ethernet services to be provisioned with a guaranteed quality of service (QoS).
"One of the biggest reasons why DTC Communications elsa peretti the FLASHWAVE 4000 MSPPs was because of the scalability that the platforms bring to the company's multi-layered network," said Owen "Nick" Nichols, applications specialist at the Madison Group, which sold the FLASHWAVE products to DTC. "The platform allowed DTC to get the most out of its existing network without sacrificing service reliability or increasing capital expenditures for expensive overlay networks."
A valued Fujitsu reseller, the Madison Group is a specialty communications contractor with extensive experience completing projects financed with government loans from the Rural Utilities Service (a part of the U.S. Department of Agriculture). The company offers turnkey network frank gehry integration for central office projects (access, transport, and switching for voice, data, and video services), plus installation services.
"The Madison Group is very familiar with the unique requirements of our nation's independent telecommunications companies," said Jim Hintze, senior vice president of marketing at Fujitsu Network Communications. "They have worked with Fujitsu to leverage RUS funding and place FLASHWAVE products in rural communications networks throughout the U.S."
In addition to the web experience, HP has created an HP/Kung Fu Panda Activity CD. More than 1 million discs will be distributed in retail outlets, as a gift with purchase and at a variety of consumer events. Scholastic will be distributing 100,000 educational kits to teachers across the United States and Canada. These kits will include teacher activities to help children learn about Asian culture, a "The Panda" dance how-to video, and special Kung Fu Panda ring tones and screensavers.
The City of Powell, Wyoming will celebrate the start of construction of its municipal Fiber-to-the-Home (FTTH) project at a community open house on Wednesday, May 28. The network will provide high-bandwidth advanced IP services to both residents and businesses, and will tiffany money clip sale as a magnet for this community of 5,500 residents in northern Wyoming."The city's first and foremost responsibility is to build and maintain its infrastructure; it's in our best interest," said Powell City Administrator Zane Logan.
"Our new FTTH system will not only service existing residences, businesses, and schools but also help retain our young people and attract new residents and businesses. So many communities are struggling to remain competitive in an information-intensive economy. This network will ensure that the city will have state of the art infrastructure, while embracing the involvement of private service providers," said Powell Mayor Scott Mangold.
Network Developed by Innovative PartnershipThe network, called PowelLink, is being tiffany necklace sale as the result of an innovative partnership between three organizations: the City of Powell, Wyoming; network service provider TCT; and municipal-broadband- network facilitator U.S. MetroNets (USM).The City of Powell provides access to the network as owner of the FTTH system and the town's electrical poles. Although the city wanted the community to have the advantage of a next-generation FTTH system, it did not want to own or manage its service offerings.
USM had already developed a business model that addressed all the tiffany pendant sale needed to build a successful, profitable system, including financing, bond underwriting, legal counsel, service provisioning and more. As a result, the company was able to obtain private financing for the project. The company is also acting as project manager for the network during construction."U.S. MetroNets sees a lot of strategic value in the business model used in Powell," said Ernie Bray, CTO and founder of USM. "This model breaks new ground--you can count on the fingers of one hand those cities that have gone forward to provide FTTH using other models. PowelLink opens the door for other communities interested in public/private partnerships for FTTH systems."
The service provider for the project will be TCT, a nearby tiffany ring sale telephone company which offers voice, data, and video services within its existing territory and will be expanding its subscriber base by coming to Powell. TCT already has experience deploying GPON FTTH networks and will manage the services when installation is completed later this year. Ultimately, Powell will own the network.
"TCT had already chosen Calix equipment for our in-territory FTTH deployment that provided advanced IP services, and we knew its products worked well," said Chris Davidson, general manager of TCT. "As a result, we'll be ready to operate, manage, maintain, and run services across Powell's FTTH network from day one. That experience provided a strong case for Calix."Calix Access Systems Deliver Advanced IP Services over Fiber throughout the New NetworkThe new FTTH network, which will leverage TCT's existing fiber ring, employs the Calix C7 multiservice access platform serving 2.5 GPON and the Calix 700G GPON optical network terminals (ONTs), which tiffany accessories sale fiber at the customer premises and interface with the subscriber's in-home communication and entertainment devices. TCT chose the 700G ONT for its ability to remotely upgrade to new features and service levels without a truck roll. The 700G ONTs are ideal not only for residential customers, but also provide very high-speed internet, DS1 connectivity, and other services to business customers. TCT will use the Calix Management System (CMS) to provision, troubleshoot, and manage the entire network.
McDonald's and Coca-Cola are also both sponsors of several U.S. national governing bodies, including the U.S. Soccer Federation, the U.S. Fencing Association, USA Softball and USA Basketball, whose sponsorships are vetted by the National Basketball Association (NBA). Only the NBA responded to requests for comment about associations with fast food and soda companies.
NBA Senior Manager of Marketing Communications Carmine Tiso says the NBA is "not at all" worried about being associated with companies selling unhealthy products, such as McDonald's and Sprite (Coca-Cola). "McDonald's and Coca-Cola both offer a silver earrings of products that can be a part of a healthy diet when consumed in moderation and responsibly. By partnering with USA Basketball, both companies are promoting sports and exercise, not only among elite athletes but also among all of us who are inspired by the members of the team."
Margo Wootan, director of nutrition policy at the Center for Science in the Public Interest, rejects this line of reasoning. "While the Olympics provide a great opportunity to energize the country about physical fitness and sports, that shouldn't be undermined by promoting unhealthy foods and obesity," she says. Using sports to market junk food "creates a halo around the junk food in that it creates a more healthful image."
McDonald's television advertising campaign, for example, featured silver key rings training and expressing their "dream" of eating McDonald's food - equating it with a gold medal. The association of the athletes' toned physiques with McDonald's presented the message that McDonald's food is part of a healthful diet."China is such a big country that all of these companies are eager to get into that market," Wootan says. "The health professionals in China should be very concerned about Americanizing the Chinese diet. As their traditional diet, with lots of fruits and vegetables and reasonable portion sizes, starts to shift to more fast food," obesity rates are likely to worsen.
A May 2008 study by the Chinese National Task Force on Childhood Obesity found that one in five Chinese children under silver money clips age of seven was overweight, and 7 percent were obese. This is double the amount of obese children compared to just 10 years ago.Meanwhile, beer companies were omnipresent at the Olympics. There were three beer company partners for the Beijing Olympic Committee: Anheuser-Busch, Tsingtao and Yanjing Beer. COFCO Wine & Spirits is a BOCOG supplier.
Anheuser-Busch says it is also the sponsor of two dozen other national silver necklaces committees, including those in Great Britain (Michelob Ultra), Japan (Budweiser) and the United States (Anheuser-Busch). The Japanese beer company Kirin is a sponsor of the Japanese Olympic Committee. Anheuser-Busch is also a sponsor of the soccer national governing body, the U.S. Soccer Federation, and Dry Creek Vineyard is a sponsor of U.S. Sailing. Tequila maker Jose Cuervo is a sponsor of the U.S. Soccer Federation, which apparently does not follow IOC guidelines concerning Olympic sponsors. The U.S. Soccer Federation did not respond to requests for comment.
"Associating alcohol and sports appeals to young people and sends the wrong message about drinking," says George Hacker, director of the Alcohol Policies Project at the Center for Science in the Public Interest. "It's an incongruous association given that alcohol has silver bangles to do with success in sports."
"Sports are a fundamental building block of character building and of youth development in this country," Hacker says. "It's something that most young people engage in and associate with good health, and camaraderie, friendship, teamwork, all kinds of values that we try to develop among young people. Those values are essentially being high-jacked by beer companies when they get closely associated with sports, be they Olympic or college or even professional."
In the United States, only two of the 30 individual governing bodies for summer Olympic sports report no sponsorships. The national governing body for triathletes has 60 sponsors and suppliers, but is still actively searching for other corporations to partner with. "Enhance your brand image by positioning yourself with one of the most intriguing, exciting, fastest growing sports in the world," USA Triathlon posts on its website. "Many of our current partners view their relationship with USA Triathlon as a strong tool in their marketing platform. Aligning your product with a sports property as dynamic, driven and intense as triathlon brings a tiffany silver dimension to your brand."
USA Gymnastics is sponsored by Adidas, AT&T, Chevron, CoverGirl, Tyson and Gillette's Venus razor, among several others. U.S. Canoe & Kayak has AT&T, Nike and Time Warner Cable among its many sponsors.MARKETING IN CHINA
Any summer Olympics in 2008 would have generated an advertising spree, but the Beijing Games had a special attraction: the opportunity to appeal to the roughly 300 million middle-class Chinese consumers with significant disposable income. Companies worked hard to create commercials and advertisements with Chinese themes and sports metaphors that would appeal to these valuable Chinese consumers, as well as the growing faction of Chinese corporate consumers."Since announcing silver cufflinks Olympic Games partnership in 2005, GE has used the sponsorship to build brand awareness in China with key business audiences," states GE's fact sheet on its Olympic partnership. GE, a TOP partner, focused its advertising campaigns heavily on China and featured the now-iconic Bird's Nest stadium, as well as other Olympic imagery.
Johnson & Johnson, another TOP participant, played up Chinese history and heritage in its campaign, transporting five Terracotta Warrior statues from the city of Xi'an in Shaanxi province to its showcase pavilion in the center of the Olympic Green. To build brand silver rings among children, the company partnered with the BOCOG to initiate a Band-Aid Brand Olympic Education Campaign, which worked to teach Chinese students about the "values that define the Olympic Movement as well as health and wound care." The program distributed 800,000 sets of posters to elementary and secondary schools across China.
Many companies, such as Adidas and Volkswagen, chose to partner only with the BOCOG rather than the IOC. These companies only had Olympic marketing rights in China, not worldwide, but were still able to take full advantage of their access to Chinese consumers.
Adidas saturated the Chinese market with silver pendants and plans to have 6,300 stores in China by the end of the year in an attempt to surpass Nike in market share. The sportswear company launched a marketing campaign intended to invoke Chinese nationalism with the slogan, "Together in 2008, Impossible is Nothing." Advertising spots featured prominent Chinese athletes being assisted by average citizens to achieve greatness
A mid the marketing mania, consumer advocates raised concerns about the ability of junk food and alcohol companies to associate their brands with the Olympics. McDonald's and Coca-Cola are both TOP partners and deeply intertwined with official Olympic bodies. The companies heavily silver bracelets their Olympic connection both in the United States and abroad. Budweiser was a BOCOG partner and advertised its Olympic ties in China and through television spots during Olympic events.
The pinnacle of Olympic marketing is The Olympic Partners (TOP) program, run and managed by the IOC since 1985. This year, the TOP program included 12 companies, which are granted exclusive global marketing rights, including partnerships with the IOC, all National Organizing Committees and their Olympic teams, and the BOCOG. The 12 TOP companies were Atos Origin, a European-based information technology company; CocaCola; GE; Johnson & Johnson; Kodak; Lenovo, a computer manufacturer and the only Chinese company to be a TOP partner; Manulife, a Toronto-based insurance company; McDonald's; Omega; Panasonic; Samsung; and Visa.
From limited-edition Olympic-branded merchandise and Olympic-themed corporate social responsibility programs, to pavilion showcases in the Olympic Village, interactive online platforms and athlete blogs, each company worked to capture consumer attention and ensure tiffany and co earrings brand was associated with the ideals represented by the Olympic rings.
Companies paid the IOC approximately $70 million to become worldwide partners of the 2006 Turin and 2008 Beijing Olympics. The combined revenue from all 12 partners for the 2005-2008 cycle came to $866 million, according to the IOC. At least 25 percent of that revenue - about $216.5 million - went directly to the BOCOG.
Sponsoring the Olympics provides "unparalleled returns on an tiffany and co bangles for sponsors," boasts the IOC in its marketing media guide.
"The Olympic Games provide a global marketing platform, based on ideals and values, providing excellent opportunities for a company's sales, showcasing, internal rewards and community outreach programs," the IOC states. In addition to exclusive worldwide marketing rights, TOP partners are granted use of all Olympic logos and icons, preferential access to Olympic broadcasting advertising, on-site opportunities and protection against so-called ambush marketing (efforts by non-TOP companies to use the Olympics as a marketing venue).
The Chinese government lent its hand to limit ambush marketing. tiffany and co key rings in July, it restricted advertising space in Beijing, giving priority to the official sponsors. In the past year, the government reportedly tore down more than 30,000 outdoor ads in Beijing in an attempt to clear the advertising terrain for official Olympic sponsors. Throughout the Olympic Green, the government even hung Olympic banners over signs, or put small pieces of tape over logos of companies that were not TOP sponsors.
The lower tiers of the Olympic bureaucracy are also laden with sponsorship money. Each individual sport is governed by an tiffany and co money clips federation, each country governed by a national Olympic committee, and each sports team run by a national governing body - with many receiving money and supplies from dozens of corporate partners.
Among the international federations, the International Equestrian tiffany and co necklaces is sponsored by Alltech, HSBC, Rolex and Samsung. The International Modern Pentathlon Union is sponsored by Lufthansa, New Balance and Speedo, and the International Tennis Federation lists 13 sponsors, including Ka Motors, Sega and Wilson. The Badminton World Federation advertises its "Title Sponsor Benefits" on its website in an attempt to garner more sponsorship contracts.At the national level, Canada's National Olympic Committee boasts 42 sponsors and suppliers including 3M, General Mills, Hudson's Bay Company and Air Canada. The Japanese Olympic Committee's sponsors include Budweiser, Toyota and Yahoo! Japan, along with 19 others. The Olympic Council of Malaysia is sponsored by Air Asia, BHP Billiton and Nestle, among others.